About us
No one truly prepares women for what begins to change after a certain age.
Not the way hair slowly loses its familiar rhythm, or how skin starts responding differently than it once did. Even energy feels altered, quieter, more selective, asking to be protected rather than pushed
Fabulous40s Plus was created as a quiet yet firm rejection of that narrative!
This journey did not begin in a laboratory, a clinic, or a corporate boardroom. It began at home in everyday conversations, silent observations, and shared experiences among women navigating life beyond 35.Our founder witnessed women close to her strong, capable, intelligent begin to struggle with changes in hair, skin, and overall wellbeing. These experiences were frequently brushed aside as normal aging, leaving little room for understanding, guidance, or respectful solutions.
What started as concern became conviction.
The Problem With “Quick-Fix” Beauty & Wellness.
The modern beauty and wellness industry often pushes women toward extremes:
While these paths may work for some, they are not the only answers and certainly not the most considerate ones for every woman or every stage of life.
We believe women deserve choices that work with the body, not against it.
Ayurveda has always understood the human body as a deeply interconnected system where skin, hair, hormones, digestion, and energy are inseparable.
However, modern women face modern challenges:
In many cases, traditional formulations alone are no longer sufficient.
This is where plant stem-cell-inspired research and nanotechnology become essential not to replace Ayurveda, but to evolve it for contemporary women.
At Fabulous40s Plus, we integrate:
So that ingredients reach where they truly matter — gently, effectively, and responsibly.
We do not believe in:
Aging is not a flaw.
It is a transition and it deserves intelligence, not alarm.
Turning 40 should feel empowering, not limiting.
Our brand is dedicated to women who value effective beauty, honest conversations, and thoughtful care. Every product, insight, and recommendation is created with experience at its core; supporting women as they thrive through every chapter ahead.
With experience comes the understanding of what truly works. Our products support your skin, hair, and wellbeing as they evolve, helping you care for yourself with confidence and intention.
Our products and routines are crafted to enhance your natural beauty, supporting real needs with intention, care, and experience.
When your inner balance is supported, life feels more intentional—allowing you to experience each moment with clarity and confidence.
Fabulous40s Plus is for women who:
It is also for daughters, sisters, and loved ones who want to support the women they care about with something meaningful, informed, and respectful.
Fabulous40s Plus is not here to sell youth.
We are here to support women as they become stronger, wiser, and more self-aware versions of themselves through solutions rooted in Ayurveda, strengthened by plant science and nano technology, and guided by responsibility.
Because aging intelligently is not about reversing time.
It is about moving forward well.
Evolving Ayurveda for the Woman You Are Becoming
Validates that our production processes follow strict hygiene standards. Awarded by Department of Ayurveda, Ministry of Health, Government of India.
EcoCart certification builds trust by validating your brand’s environmental responsibility. It helps differentiate your products and appeals to eco-conscious consumers.
Enter your email address to receive updates on new product previews, ad promotions, special offers and latest know-how on skincare routines
